This podcast episode follows the entrepreneurial journey of Joe Kudla, the founder of Vuori, from his early ventures in the fashion industry to the success of his activewear brand. Along the way, he shares insightful lessons about challenges, perseverance, and the importance of adapting to a changing business landscape. Kudla emphasizes the significance of creating products that resonate with the target audience, building a strong brand identity, and maintaining financial discipline to achieve profitability and growth.