This podcast episode explores the transformative power of the StoryBrand framework for nonprofits and businesses alike, providing practical insight into crafting distinct brand scripts that cater to different audiences. Dr. Peterson explains how nonprofits can effectively narrate their missions by distinguishing between donor-focused and mission-focused storytelling, while also extending these concepts to for-profit entities operating in B2B and B2C sectors. By emphasizing clarity and consistency across marketing channels, the episode underscores the importance of adapting messages to resonate with diverse audiences and ultimately drive engagement and positive change.
