own your messaging, leaving you with a yawn-inducing brand voice and ineffective marketing. So how can you showcase your brand’s personality without the risk of alienating potential customers?

In this episode of our Getting Unstuck, host April Sunshine Hawkins responds to a questions from caller Holly Suter, founder of Masala Wala Chai, who’s grappling with this very issue. Holly wants to make a bold statement with her brand but is hesitant, concerned about crossing the line. April dives deep into the mindset shifts and practical strategies that Holly—and you—can use to confidently express your brand’s unique voice without turning off your audience. Tune in and get practical tips on finding the sweet spot between boldness and approachability to make sure your marketing resonates with the right buyers!

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#172: Getting Unstuck—When to Stop Playing It Safe and Get Bold With Your Marketing

Marketing Made Simple