How These Founders Got Noticed by Oprah's Team

This podcast episode showcases the inspiring journey of Katie Hill and Lisa Watkins, the innovative founders of WanderFull, who transformed their passion for hydration and fashion into a successful business by creating a stylish crossbody bag tailored for water bottles. Through candid discussions of their initial hesitance in entrepreneurship, the significance of complementary partnerships, and essential lessons on intellectual property protection, Katie and Lisa illustrate the importance of trusting one’s instincts and being proactive in business. They further highlight their strategic approach to marketing and brand identity, leading to a remarkable feature on Oprah's Favorite Things, ultimately underscoring the transformative power of addressing real market needs while staying true to one's brand.