This podcast episode delves into the remarkable resurgence of Celsius, an energy drink company that transformed itself from the brink of bankruptcy to a $10 billion enterprise. Host Logan Bartlett interviews CEO John Fieldly, who discusses the company's tumultuous journey, including its delisting from NASDAQ, innovative marketing strategies, and rebranding approach centered around wellness and emotional connection. Fieldly shares insights on navigating public market volatility, leveraging influencer marketing, and building strategic partnerships, particularly with PepsiCo. The episode culminates in a conversation about future innovations and the importance of a disciplined approach in pursuing international expansion.
