This podcast episode dives into the evolving landscape of ecommerce, emphasizing that Amazon is no longer a solitary business model but rather a channel within a broader multichannel strategy. Host Vincenzo Doscano engages with guest Alex from Profit Whale, who shares insights on the necessity of diversifying marketing approaches through dry tests and external traffic to unlock Amazon's full potential. They underscore the significance of brand visibility, stock management, and recognizing the power of revenue over conventional metrics, ultimately guiding entrepreneurs on how to successfully navigate the complexities of launching and scaling on Amazon while building long-term customer relationships.
