SaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
This podcast episode analyzes common errors made by CMOs and outlines crucial factors for marketing success. Janine Pelosi's experience at Zoom illustrates the value of CMOs actively participating in C-suite discussions. Key aspects include building context, developing a solid leadership team, investing in the right tech stack, setting precise performance metrics, and maintaining consistent messaging. Maintaining composure and empathy while confronting problems is essential for leaders in challenging times.
