"This episode was brought to you by Reconciled.com. Helping M&A Entrepreneurs just like you with Bookkeeping, CFO & Controller Services, Outsourced Enterprise Accounting and Tax Services. Reconciled.com"

About The Guest(s): Joanna Oakey is an author, attorney, and podcaster specializing in mergers and acquisitions for small to medium-sized enterprises (SMEs). With over 20 years of experience in the industry, Joanna has a deep understanding of the challenges and opportunities that come with buying and selling businesses.

Summary: Joanna Oakey, an expert in mergers and acquisitions for SMEs, shares her insights on the importance of understanding the emotional side of business transactions. She emphasizes the need for buyers to have emotional intelligence (EQ) and to build rapport with sellers in order to create win-win deals. Joanna also discusses the fragmented market for legal services in Australia and the opportunity for SMEs to use acquisitions as a faster and safer path to growth.

Key Takeaways:

Understanding the emotional side of business transactions is crucial for successful deals.
Building rapport and trust with sellers is essential for buyers to create win-win deals.
The market for legal services in Australia is fragmented, creating an opportunity for specialized M&A representation for SMEs.
Acquisitions can be a faster and safer path to growth for SMEs compared to organic growth.

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Contact Joanna on
Linkedin: https://www.linkedin.com/in/joannaoakey/
Website: http://www.aspectlegal.com.au/
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-Why IT ExchangeNet?
Since 1998, IT ExchangeNet has created $5 billion in value by selling more than 225 IT businesses in 20 countries. IT ExchangeNet works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years IT ExchangeNet has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match.

"Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron Skelton

The IT ExchangeNet M&A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.

If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.

Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visit https://www.itexchangenet.com/marketplace-how2exit and complete the contact form.

Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
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E161: Joanna Oakey: Navigating Emotional Dynamics in M&A Deals

How2Exit: Buy, Don't Build - M&A of Small Businesses