Ep. 100 – Where thought leadership is falling short with today’s customer and how to fix it - with Brent Adamson, co-author of the Challenger Sale and Challenger Customer.

SaaS Backwards - Reverse Engineering SaaS Success - Ep. 100 – Where thought leadership is falling short with today’s customer and how to fix it - with Brent Adamson, co-author of the Challenger Sale and Challenger Customer.