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As a CEO, you probably don’t care much about how your accounting and bookkeeping is done.

But you do want insights you can drive once your month is closed out. Burn rate and cash flow comes to mind.

At the Ascent conference in New York, we caught up with Swapnil Shinde, CEO of Zeni, a SaaS that claims to have the world’s first finance operations platform for startups that includes intelligent bookkeeping, accounting, and CFO services.

Key Takeaways:

When it comes to defining ICP, the sharper the knife, the faster it cuts
Finding the right accounting software mix for startups
The state of AI technology being used to drive accounting insights faster

Other resources to check out:

Interview with Vinay Bhagat, Found

Ep. 101 - A dedicated finance team in your pocket for a flat monthly fee - with Swapnil Shinde, CEO of Zeni

SaaS Backwards - Reverse Engineering SaaS Success