This podcast episode delves into the intricacies of launching new products on Amazon's Vendor Central, highlighting the challenges posed by the platform's algorithm, which favors established products. The hosts discuss actionable strategies to encourage Purchase Orders for new items, navigate the risks related to switching between Vendor Central and Seller Central, and the hidden costs involved in Vendor Central operations. Emphasizing the importance of a methodical approach, they address why some brands continue to favor Vendor Central despite the appeal of selling directly to consumers, ultimately underscoring the need for diligent planning and negotiation.
