How to Grow an Amazon Brand to $1 Million in 1 Year (Part 1)

This podcast episode takes listeners through a thorough campaign audit process, addressing various aspects of optimizing product listings and advertising spend to enhance sales performance. The hosts emphasize the significance of careful data analysis in identifying issues such as stagnant sales and inefficient ad spending while offering strategies for campaign optimization, including placement analysis and structured campaign strategies. By linking PPC insights to product development and outlining initial optimization efforts, they provide a roadmap for better performance management and sales growth.

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That Amazon Ads Podcast

Scaling an Amazon Brand: A 15x Sales Growth Challenge

Campaign Audit: A Deep Dive into the Product Listing and Sales Data

Identifying Issues: Stagnant Sales and Inefficient Advertising Spend

Campaign Optimization: Investigating Spend Allocation and Placement Strategies

Unveiling the Placement Puzzle: Analyzing Top of Search, Product Pages, and Rest of Search

Campaign Structure Analysis: Single Keyword Campaigns, Broad vs. Exact Match Targeting

Uncovering Misattributed Sales: The Impact of Branded Terms on Non-Brand Campaigns

Over-Negation: A Common Mistake and How to Avoid It

New Campaign Strategy: Single Product Campaigns and a Multi-Layered Approach

Beyond the Ads: Leveraging PPC Insights for Product Development

Initial Optimizations: Stopping the Bleeding and Setting a New Course

How to Grow an Amazon Brand to $1 Million in 1 Year (Part 1)

That Amazon Ads Podcast

00:00Scaling an Amazon Brand: A 15x Sales Growth Challenge

Scaling an Amazon Brand: A 15x Sales Growth Challenge

04:47Campaign Audit: A Deep Dive into the Product Listing and Sales Data

Campaign Audit: A Deep Dive into the Product Listing and Sales Data

09:41Identifying Issues: Stagnant Sales and Inefficient Advertising Spend

Identifying Issues: Stagnant Sales and Inefficient Advertising Spend

11:17Campaign Optimization: Investigating Spend Allocation and Placement Strategies

Campaign Optimization: Investigating Spend Allocation and Placement Strategies

16:55Unveiling the Placement Puzzle: Analyzing Top of Search, Product Pages, and Rest of Search

Unveiling the Placement Puzzle: Analyzing Top of Search, Product Pages, and Rest of Search

19:05Campaign Structure Analysis: Single Keyword Campaigns, Broad vs. Exact Match Targeting

Campaign Structure Analysis: Single Keyword Campaigns, Broad vs. Exact Match Targeting

26:01Uncovering Misattributed Sales: The Impact of Branded Terms on Non-Brand Campaigns

Uncovering Misattributed Sales: The Impact of Branded Terms on Non-Brand Campaigns

31:41Over-Negation: A Common Mistake and How to Avoid It

Over-Negation: A Common Mistake and How to Avoid It

34:34New Campaign Strategy: Single Product Campaigns and a Multi-Layered Approach

New Campaign Strategy: Single Product Campaigns and a Multi-Layered Approach

40:08Beyond the Ads: Leveraging PPC Insights for Product Development

Beyond the Ads: Leveraging PPC Insights for Product Development

44:05Initial Optimizations: Stopping the Bleeding and Setting a New Course

Initial Optimizations: Stopping the Bleeding and Setting a New Course