How to Optimize your Main Hero Image on Amazon | John Aspinall

This podcast episode explores the significance of including additional elements in product images on Amazon to stand out from competitors. By providing transparency through images of the actual products, flavors, and indicating if it's made in the U.S., sellers can increase click-through rates and differentiate their products from well-established brands. The episode emphasizes the importance of strategic image elements in improving click-through rates (CTR) and provides tips on optimizing the product detail page. It also discusses the role of emotions and the benefits of a product in marketing, as well as the use of AI and traditional product photographers for obtaining product images. The episode introduces the tool PickFu for data-driven decision making and highlights its advantages in gathering feedback and outperforming competitors. Finally, it mentions the affordability of PickFu and provides instructions on obtaining free credits, along with a commercial advertisement for Gatita, offering FBA reimbursements for Amazon sellers.