How To Have a Successful Amazon Product Launch | Colin Raja | Sellernomics

This podcast episode explores various aspects of backend setup and optimization for Amazon sellers. It emphasizes the importance of correct browse nodes, relevant categories, and proper monitoring to achieve better rankings and sales. The speakers also discuss the challenges of retaining talented team members and the potential for employees to start their own businesses in the industry.

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How To Have a Successful Amazon Product Launch | Colin Raja

Sellernomics

Basics for a Successful Product Launch on Amazon: Overcoming Common Challenges and Setting Up Key Listing Factors

Getting Your Amazon Listing Set Up Right: Understanding Backend and Browse Nodes

The Impact of Backend Defects and Relevancy Score on Amazon Rankings

The Impact of Compliance Issues on Amazon Sellers' Listings

Identifying and Fixing Listing Issues on Amazon: The Importance of Monitoring

Strategies for Ensuring Consistent and Accurate Data Across Multiple Product Listings

Strategies for Consistent and Accurate Data Management on Amazon

The Importance of Keyword Acquisition and Data-Driven Approaches on Amazon Sales

The Importance of Data-Driven Decisions and The Impact of Amazon Choice

Building a Successful Listing Backend: Essential Steps for New Amazon Sellers

Balancing Roles: The Challenges of Being a Brand Owner and Subject Matter Expert on Amazon

Challenges and Opportunities for Amazon Employees in Starting Side Gigs

How To Have a Successful Amazon Product Launch | Colin Raja

Sellernomics

00:04Basics for a Successful Product Launch on Amazon: Overcoming Common Challenges and Setting Up Key Listing Factors

Basics for a Successful Product Launch on Amazon: Overcoming Common Challenges and Setting Up Key Listing Factors

03:51Getting Your Amazon Listing Set Up Right: Understanding Backend and Browse Nodes

Getting Your Amazon Listing Set Up Right: Understanding Backend and Browse Nodes

08:57The Impact of Backend Defects and Relevancy Score on Amazon Rankings

The Impact of Backend Defects and Relevancy Score on Amazon Rankings

12:37The Impact of Compliance Issues on Amazon Sellers' Listings

The Impact of Compliance Issues on Amazon Sellers' Listings

15:24Identifying and Fixing Listing Issues on Amazon: The Importance of Monitoring

Identifying and Fixing Listing Issues on Amazon: The Importance of Monitoring

19:36Strategies for Ensuring Consistent and Accurate Data Across Multiple Product Listings

Strategies for Ensuring Consistent and Accurate Data Across Multiple Product Listings

22:22Strategies for Consistent and Accurate Data Management on Amazon

Strategies for Consistent and Accurate Data Management on Amazon

24:50The Importance of Keyword Acquisition and Data-Driven Approaches on Amazon Sales

The Importance of Keyword Acquisition and Data-Driven Approaches on Amazon Sales

28:15The Importance of Data-Driven Decisions and The Impact of Amazon Choice

The Importance of Data-Driven Decisions and The Impact of Amazon Choice

30:56Building a Successful Listing Backend: Essential Steps for New Amazon Sellers

Building a Successful Listing Backend: Essential Steps for New Amazon Sellers

33:55Balancing Roles: The Challenges of Being a Brand Owner and Subject Matter Expert on Amazon

Balancing Roles: The Challenges of Being a Brand Owner and Subject Matter Expert on Amazon

37:36Challenges and Opportunities for Amazon Employees in Starting Side Gigs

Challenges and Opportunities for Amazon Employees in Starting Side Gigs