This podcast episode explores Fourthwall, a platform that aims to build professional brands for creative artists who have content or creations other than running an e-commerce shop. Fourthwall takes care of supply chain and sales tax, providing a seamless experience similar to Shopify. The discussion highlights the complexities of sales tax for online stores and the significant amount of work involved in setting up and reporting sales tax. Fourthwall offers a solution by simplifying the entire sales tax process and providing a quick and easy setup. The episode also discusses the value of Fourthwall in simplifying the creation and sales of merchandise, offering tools to handle paperwork and set up quickly. The process of signing up and using Fourthwall is described, emphasizing the company's investment in creators and strategic pricing. The significance of creators as the celebrities of the future and the shift towards community monetization is highlighted, along with recommendations for creators to start with basic products and gradually expand their offerings. The value proposition of Fourthwall as a plug and play store for creators is emphasized, along with the difference between starting a business and having a store. The different approaches and target audiences in the commerce ecosystem are discussed, with Fourthwall focusing on individuals who prioritize their art or content. The growth challenges and unique branding approach of Fourthwall are also explored, along with success stories of creators who have consumed content on DTC POD before starting their own brands.
