This podcast episode explores the journey of Unreal, a company that aims to offer healthier and indulgent snacks. Unreal focuses on improving the nutritional profile of their products and has grown significantly, with distribution in various channels. The episode discusses challenges in shipping and delivery, managing in-store and online sales, creating a brand experience, leveraging retail environments, and building a community. The speaker also emphasizes the importance of marketing strategies, consumer engagement, and optimizing performance in the retail industry.
