In this episode of Liquid Culture, hosts Ben and Nat interview Natasha Hoskins from Boys Club, a community and media business focused on emerging tech, crypto, and internet culture. Natasha shares her background, from studying art history to working at early-stage tech startups and launching a travel business before co-founding Boys Club with Dina. She discusses the evolution of Boys Club, its focus on community, and its target audience: ambitious women who are serious about their careers but also enjoy having fun. The conversation explores the brand's identity, its subversive and optimistic nature, and its connection to crypto's anti-establishment ethos. Natasha also shares insights into throwing successful events, co-creation with the community, and the future of Boys Club as a lifestyle brand.
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