Taking Consumer Crypto Mainstream | Winnie & Aleksija

In this episode of Liquid Culture, hosts Ben and Nat interview Winnie Lau from BlockTower and Aleksija Vujicic, founder of TATA Bazaar, about consumer crypto. They discuss their backgrounds, how they got into crypto investing, and their definitions of consumer crypto, highlighting the debate between crypto-native experiences and those built on crypto rails. They delve into investment frameworks, emphasizing product-market-founder fit, unique consumer insights, and the importance of polished products. Aleksija introduces TATA Bazaar, a social commerce app for connected fashion and beauty, driven by digital product passport legislation in the EU. Winnie shares her excitement for Telegram as a distribution platform and activity feeds in crypto. The group touches on ephemeral apps, the need for consumer-focused founders in crypto, and the challenges of raising money in the space.