Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids?

No. No. And no.

But I've nonetheless made a significant change to my approach to media buying, and so far, it has worked well for every client with whom I work.

Today on the show I explain the best argument against my media buying approach (that no one ever makes) and the change I've made because of it.

This episode is extremely actionable and I hope it helps you as much as it has helped my clients.

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AFP EPISODES REFERENCED IN THIS EPISODE:

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I Made A Major Change To My Media Buying Method

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