Essential Strategies to Avoid Amazon Account Suspensions with Lesley Hensell

This podcast episode explores the challenges faced by sellers on Amazon, particularly regarding account suspensions, banned ingredients, documentation requirements, and enforcement inconsistencies. The discussion highlights the expertise of Lesley Hensell from Riverbend Consulting in fixing suspensions and addressing seller performance issues. The episodes also delves into topics such as the escalation culture within Amazon, the importance of external review and communication, the risks of outdated information, the complexities of account opening and verification, the significance of monitoring the Amazon ledger, the related accounts policy, and the difficulties of proving innocence. The conversation concludes with insights on appealing suspensions, the upcoming book "The Amazon Incubator," and opportunities and strategies for success on Amazon.