This podcast episode highlights the vital role of truthfulness in real estate, advocating for agents to embrace honesty in their interactions regardless of the potential impact on sales. It emphasizes that becoming a trusted advisor involves delivering straightforward feedback, even when it means discouraging clients or conveying difficult messages. The speakers discuss effective techniques, such as preparing clients for bad news to enhance resilience, and stress the importance of leaving clients with a positive last impression to foster long-term relationships built on trust and understanding.
