#297 - Amazon Marketing, Community Building, And The Art Of ”Social Listening” With Steven Black

This podcast episode explores strategies for building a community off Amazon and leveraging sales and customer data on the platform. It emphasizes the importance of relationship building, customer lifetime value, and a customer-centric approach in the e-commerce industry. The episode provides valuable strategies for sellers, including building trust and engagement, creating attention capture devices, personalization, understanding customer needs, and leveraging social media and customer information.