#301 - Innovating to Eight Figures on Amazon And Beyond with June Lai

This podcast episode features an interview with June Lai, the CEO of Catalyst Cases, a top manufacturer of iPhone and other cases. June discusses their product innovation and their marketing strategies, emphasizing the importance of creating brands and marketing beyond just selling on Amazon. The conversation explores Catalyst's journey and experiences in building their brand, establishing relationships with journalists and the press, leveraging the Apple Store for marketing, and finding the right product-market fit. The speaker also discusses the importance of precision manufacturing, diversifying the sales strategy, and the role of branding in selling on Amazon. Overall, this episode provides valuable insights and strategies for listeners interested in building and marketing their own brands.