In this podcast episode, Kevin King interviews Howard Thai, known as the professor of Amazon, to discuss the tactics used in Amazon selling and the differences between Asian-based and Western-based sellers. Thai shares insights on business strategies in the current e-commerce landscape and highlights the fusion of philosophies between Chinese and Western sellers. The episode also explores the differences in selling strategies between Chinese and Western sellers, the advantage of using sourcing agents, and the growing seller community in Pakistan. Additionally, the conversation touches upon the importance of finding talented individuals, the entrepreneurial journey of Thai, the challenges faced by the hoverboard industry, and the need for Amazon sellers to build true brands by expanding beyond Amazon and utilizing social media. The episode concludes with a discussion on intriguing encounters with rats and a haunted hotel, and the upcoming Billion Dollar Seller Summit event.