#325 - Dayparting PPC Spend & Other Amazon Selling Secrets With Rolando Rosas

This podcast episode features Rolando Rosas, an experienced Amazon seller, discussing his successful PPC strategies and the importance of data analysis in e-commerce. It also touches on the challenges faced by Amazon sellers, the benefits of dayparting in advertising campaigns, and the use of fax machines in business communication. The episode highlights the need for simplification in product sales, the value of direct marketing expertise, and the risks and challenges of reselling on Amazon. It emphasizes the significance of active involvement in e-commerce operations, prioritizing profitability, and aligning business goals with personal values. The episode concludes by emphasizing the use of artificial intelligence (AI) in e-commerce and its potential to revolutionize the industry.