#326 - Inside the Mind of a PPC Pro: Navigating Entrepreneurship and Billion-Dollar Sales with Liran Hirschkorn

This podcast episode explores the evolution of the AM-PM Podcast and its impact on the e-commerce industry, emphasizing the importance of networking and relationship building. It discusses challenges faced by Amazon sellers regarding intellectual property infringement and compares competitors in the market, Jungle Scout and Helium. The episode also addresses the moral dilemma associated with accepting referral commissions and the need for transparency in agreements with e-commerce aggregators. It highlights the speaker's partnership with Andy Slaman, the decision to start specialized services such as an image and PPC agency, and the importance of focus and streamlining business processes. The episode concludes by discussing the implementation of level 10 meetings, challenges faced by account managers in PPC agencies, strategies for launching products with Amazon ads, and the power of networking for success on the platform. It also mentions the upcoming release of The Apes by The Bulls and Apes Project in the NFT space.