28 Dec 2023

Charging up the electric vehicle market with RJ Scaringe of Rivian

How I Built This with Guy Raz

This podcast episode discusses the challenges faced by Rivian, an electric vehicle manufacturer, including supply chain disruptions and competition in the EV market. It also covers Rivian's plans to expand its product line, cut costs, and address negative external narratives. Additionally, the episode explores Rivian's mission to inspire consumers to live more adventurous and sustainable lives. Takeaways • Rivian faced challenges in ramping up supply chains and managing inventory during the COVID-19 pandemic. • The EV market is experiencing a slowdown due to limited compelling products and a lack of competition. • Rivian plans to expand its vehicle lineup with more affordable options, including the R2 crossover and delivery vehicles. • Rivian aims to reduce costs by ramping up production, improving fixed cost absorption, and negotiating better rates for supplies. • Rivian's strategy for dealing with negative narratives includes open communication, celebrating wins, and focusing on long-term goals. • Rivian's mission is to inspire consumers to live more adventurous and sustainable lives by creating exciting and environmentally friendly vehicles. • RJ Scaringe emphasizes the importance of exercise, resilience, and a positive mindset in overcoming challenges.

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