Sandra Oh Lin, founder of KiwiCo, shares her entrepreneurial journey from humble beginnings to creating a successful subscription box business. She discusses the challenges and motivations behind her ventures, emphasizing the importance of creative play and tenacity in the face of adversity.
Takeaways
• KiwiCo was founded to encourage creativity and innovation in children by providing monthly crates of analog activities.
• Sandra Oh Lin emphasizes the importance of creative play and hands-on experiences for kids' growth and development.
• Sandra overcame challenges in sourcing, production, and marketing to scale KiwiCo and achieve profitability.
• KiwiCo's expansion into new product lines such as Tinker Crate, Doodle Crate, and QualiCrate led to increased subscriptions and revenue.
• Sandra emphasizes the importance of hard work and dedication while recognizing the role of luck in creating opportunities and pursuing them.
