This podcast episode explores the journey of Little Saints, a company that creates non-alcoholic beverages using functional mushrooms instead of alcohol. The founder, Megan Klein, shares her challenges in launching the company and highlights the transformation and growth of Little Saints. The episode also emphasizes the importance of content creation, the preference for organic content over traditional advertisements, the value of hiring a content creator in-house, the challenges of establishing brand awareness, the significance of packaging and digital advertising in the retail industry, the exponential growth of the company, the decision to remove CBD from the product, the use of meta ads as the top channel for successful brands, the importance of targeting existing customers, and the need for innovative marketing approaches.
