Aligning Your Product, Personal Brand and Content Marketing with Steph Newton from Ambr

This podcast episode explores the content marketing strategy of Ambr, a proactive workplace wellbeing platform, as well as their approach to promoting wellbeing in the workplace. Through their content marketing efforts, Ambr aims to educate consumers on the importance of wellbeing and build awareness of their platform. The founders emphasize the connection between high performance and psychological safety and highlight the use of tracking tools and internal automation for lead generation. The conversation also touches on the selection of tools and platforms for startups, emphasizing the importance of cost efficiency and simplicity. Overall, the episode emphasizes the need for founders to trust their instincts and create their own playbook when starting their own startups.