LinkedIn Becoming The New Ultimate B2B Marketing Platform with Filip Mark from Passionfroot

This podcast episode explores the strategies, tactics, and challenges of content marketing and growth for startups. It features insights from Filip Mark, the Founders Associate at Passionfruit, who discusses the importance of understanding user needs, utilizing various marketing channels, and testing to determine what works. The episode also highlights the evolving nature of LinkedIn as a platform for content creators and the value of building a personal brand. Additionally, it explores the strategies of content creation and repurposing, as well as the challenges of tracking conversions and aligning with creators in the marketing landscape.