How niche is too niche? 2 ways to "un-niche" your business

This podcast episode delves into the significance of understanding Total Addressable Market (TAM) and the strategic process of unniching a business. Steph elaborates on the benefits of starting with a focused niche to establish a solid foundation before expanding your reach, emphasizing that unniching should be viewed as a marker of growth rather than failure. She presents practical strategies for unniching, including targeting different types of audiences and diversifying product offerings, highlighting that the chosen method should align with the unique needs of the business and its goals.