This podcast episode explores the rapidly growing SMBTech market and the unique challenges and opportunities it presents. The discussion highlights the factors contributing to the growth of SMBTech companies, including the convergence of cloud computing, mobile devices, social media, and fintech, enabling SMBs to adopt technology and improve their operations. The episode also discusses the challenges and opportunities of selling technology to small businesses, emphasizing the importance of efficient go-to-market strategies and a commitment to customer success. It further delves into the key elements contributing to the success of SMB tech companies and explores the importance of onboarding in driving adoption and engagement among customers.
