This podcast episode features Brendan Cassidy, co-founder of CoSell, a company that aims to solve the problem of customer acquisition for startups. Brendan emphasizes the power of leveraging relationships, referrals, and existing networks to generate opportunities, close business, and build credibility. He shares success stories from Brex and Gong, highlighting how relationships and unconventional approaches played a significant role in acquiring their first set of customers.
