This podcast episode explores the speaker's personal experience witnessing the paradox of meat as a 12-year-old, leading to a discussion on the troubling story behind meat production. The concept of cultivated meat is introduced as a potential solution, with significant progress made in the last eight years. The section highlights the significant progress in the cultivation of beef, showcasing the lower environmental impact and cleaner manufacturing conditions of cultivated beef. The rapid growth of the cultivated meat industry and the challenges it faces, including scaling up production and opposition, are discussed. The section concludes by emphasizing the need for support from various stakeholders to push this transformative innovation forward and create significant economic opportunities.