This podcast episode explores various AI hacks for optimizing keyword ranking and improving search engine optimization (SEO) on Amazon. The speaker, Steven Pope, discusses the use of tools like Helium 10's X-Ray and Cerebro to analyze ASINs and create a mastered keyword list. He recommends using an AI tool called Claude to efficiently fix the alt text for keywords. Additionally, the speaker explains the process of adding alt text keywords to photos in A plus content on Amazon using the Chrome extension Image Alt Text Viewer. The use of AI on Seller Central is also demonstrated as a way to set alt text with thousands of keywords, enhancing traffic and indexing on Amazon.