Amazon PPC: When to Increase, Lower, or Negate Bids

This podcast episode explores strategies for optimizing advertising bids and keyword performance in search campaigns. It emphasizes the importance of testing low bids and gradually reducing bids to find the optimal balance between sales and costs. The speaker advises negating keywords with no sales and suggests analyzing if keywords are showing up for other search terms. By experimenting with bid adjustments, targeting relevant keywords, and implementing cautious negation, advertisers can strive to achieve better performance and maximize sales.