This podcast episode explores the current trends in the tourism industry and the preferences of different generations when it comes to travel. The research shows a shift towards experiential travel, with younger generations prioritizing new experiences and interacting with different cultures. Older generations, on the other hand, prioritize visiting friends and family. The episode also discusses the preferences of different regions, the clusters of travelers identified in the research, the importance of guiding customers towards direct bookings, leveraging customer data, the significance of tourism and social media, the potential impact of generative AI, and the importance of stakeholder engagement for CEOs in the travel industry.
