The 'Yellowstone' effect on Montana

This podcast episode explores the impact of the TV show Yellowstone on the state of Montana. The show's popularity has led to increased tourism, population growth, and rising housing prices. More than two-thirds of tourists in 2021 cited the show as their inspiration for visiting Montana. The show has also boosted the state's economy, creating jobs and injecting billions of dollars into the state. However, the show's romanticized portrayal of Montana as a pioneer paradise has led to a surge in newcomers and development, which has brought both positive and negative changes to the state.