This podcast episode explores the concept of incentives in behavioral economics and how they can be used to motivate individuals to reach their fitness goals. The episode highlights the work of Dr. Uri Gneezy, a behavioral economist, and his research on incentives and commitment devices. It also features the story of Sam Pantazopoulos, who applied these findings to her health tech company, Vysor. The episode emphasizes the potential benefits and drawbacks of incentives, as well as the importance of finding enjoyable activities and creating commitment devices to form lasting habits.