4 signs your launch audience is the wrong one for your offer—and what to do instead

This podcast episode explores the importance of identifying a mismatch between a launch audience and the offer being presented. It discusses signs of a mismatch, such as messaging that doesn't resonate or a lack of response to calls to action. The episode emphasizes the value of having conversations with the audience to determine if the issue lies in messaging alignment or targeting the wrong audience. It also highlights the significance of understanding audience needs and adapting communication to effectively engage them. Furthermore, the episode emphasizes the importance of being specific when growing a launch audience and understanding the thoughts and motivations of the ideal client.