What to do in the 90 days before your launch—without annoying your followers and subscribers

This podcast episode discusses the significance of having a 90-day duration for a launch and the importance of validating messaging and offers before starting a launch. It emphasizes the process of crafting and refining messaging to ensure relevance and the ongoing tasks of growing an email list and nurturing the audience. The concept of a lead magnet is also explained, highlighting its role in attracting the right audience and overcoming mindset shifts. The importance of mindset shifts and strategic planning for a successful launch is emphasized, along with the mention of various advertisements and resources related to the audio industry.