Xero Shoes: Steven Sashen and Lena Phoenix

This podcast episode chronicles the remarkable journey of Steven Sashen, founder of Zero Shoes, from his early days as a stand-up comedian to his creation of a groundbreaking running sandal company inspired by the barefoot running movement. The podcast highlights the ups and downs of his entrepreneurial journey, from the challenges he faced in sourcing and manufacturing his signature product to the strategic decisions he made to grow his business. It also explores the crucial role that luck and hard work have played in the success of Zero Shoes.