This podcast episode features Ann McFerran, the founder of Glamnetic, who shares her journey from being a full-time artist to launching Glamnetic and revolutionizing the application of false eyelashes with magnetic eyelash extensions. Ann's story showcases the power of identifying gaps in the market, taking the leap into entrepreneurship, and overcoming challenges along the way. The episode also discusses the importance of negotiation, staying realistic with goals, utilizing creative strategies, and establishing connections and collaborations with big brands. Additionally, the guest emphasizes the significance of personal branding, adapting to the digital age, and prioritizing mental health and wellness for long-term success in business.