An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire) | Lenny's Podcast: Product | Growth | Career

Figma, a successful design software company, emphasizes the importance of building credibility, focusing on individual contributors, and fostering community and advocacy to achieve product-market fit and drive growth.

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An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

Lenny's Podcast: Product | Growth | Career

Figma's Early Days: From Summit to Figma

From Stealth to Success: The Early Days of Figma's Go-to-Market Strategy

Figma's Bottom-Up Go-To-Market Motion: A Case Study in Success

Figma's Journey from Stealth to Launch: The Importance of Product-Market Fit

Uncovering Product Market Fit: From Stealth to Success

Building Credibility and Relationships: Figma's Early Go-to-Market Strategy

Building Credibility and Community with Figma in the Early Days

Building Strong Customer Relationships through Early User Engagement

How Figma Built a Community of Influential Designers on Twitter

Building Relationships with Users: Figma's Approach to Growth and Success

Scaling Marketing Strategies: Building Relationships and Maintaining Authenticity

Figma's Journey: Transparency, Community, and Technical Content

Figma's Go-to-Market Motion: Strategies for Scaling Design Systems

Figma's Pricing Strategy: From Free Tier to Org Tier

Design Systems: The Key to Streamlining Design and Improving Efficiency

The Art of Spreading a Product Within an Organization: Lessons from Figma

Fostering Collaboration and Adoption: A Step-by-Step Guide for Growth

FigJam: A Versatile Tool for Collaboration and Home Renovation

An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

Lenny's Podcast: Product | Growth | Career

00:00Figma's Early Days: From Summit to Figma

Figma's Early Days: From Summit to Figma

07:07From Stealth to Success: The Early Days of Figma's Go-to-Market Strategy

From Stealth to Success: The Early Days of Figma's Go-to-Market Strategy

12:42Figma's Bottom-Up Go-To-Market Motion: A Case Study in Success

Figma's Bottom-Up Go-To-Market Motion: A Case Study in Success

18:52Figma's Journey from Stealth to Launch: The Importance of Product-Market Fit

Figma's Journey from Stealth to Launch: The Importance of Product-Market Fit

23:14Uncovering Product Market Fit: From Stealth to Success

Uncovering Product Market Fit: From Stealth to Success

28:38Building Credibility and Relationships: Figma's Early Go-to-Market Strategy

Building Credibility and Relationships: Figma's Early Go-to-Market Strategy

33:04Building Credibility and Community with Figma in the Early Days

Building Credibility and Community with Figma in the Early Days

38:06Building Strong Customer Relationships through Early User Engagement

Building Strong Customer Relationships through Early User Engagement

42:21How Figma Built a Community of Influential Designers on Twitter

How Figma Built a Community of Influential Designers on Twitter

46:59Building Relationships with Users: Figma's Approach to Growth and Success

Building Relationships with Users: Figma's Approach to Growth and Success

50:43Scaling Marketing Strategies: Building Relationships and Maintaining Authenticity

Scaling Marketing Strategies: Building Relationships and Maintaining Authenticity

54:49Figma's Journey: Transparency, Community, and Technical Content

Figma's Journey: Transparency, Community, and Technical Content

1:00:03Figma's Go-to-Market Motion: Strategies for Scaling Design Systems

Figma's Go-to-Market Motion: Strategies for Scaling Design Systems

1:03:45Figma's Pricing Strategy: From Free Tier to Org Tier

Figma's Pricing Strategy: From Free Tier to Org Tier

1:10:11Design Systems: The Key to Streamlining Design and Improving Efficiency

Design Systems: The Key to Streamlining Design and Improving Efficiency

1:14:23The Art of Spreading a Product Within an Organization: Lessons from Figma

The Art of Spreading a Product Within an Organization: Lessons from Figma

1:20:24Fostering Collaboration and Adoption: A Step-by-Step Guide for Growth

Fostering Collaboration and Adoption: A Step-by-Step Guide for Growth

1:26:48FigJam: A Versatile Tool for Collaboration and Home Renovation

FigJam: A Versatile Tool for Collaboration and Home Renovation