What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage, ACOS data delays, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:55 Alfredo’s Productivity Philosophy

5:55 “Coverage” as a PPC term

9:55 Picking Up On The Nuances

11:20 Fixing a Campaign Structure

13:40 Implementing N-Gram Analysis

18:40 Increasing Coverage With Sponsored Display

23:50 Dealing With High SKU Accounts

29:14 Looking At ACOS With Data Delays

33:42 Search Behavior Randomness

🦡 Resources & Links

Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns

How Product Targeting In Manual Campaigns On Amazon Actually Works (Classic)

How Do I Implement N-Gram Analysis On Amazon PPC?

How Do I Make Excellent Amazon Sponsored Display Videos On Budget?

The Sponsored Display Double-Tap

Amazon’s New Sponsored Display Audiences

One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon

🦡

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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