Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:25 Stephen’s Spreadsheet Roots

5:30 Who Is The Average Amazon Seller?

10:57 Examining Trends

16:30 Will These Trends Continue?

19:00 ACOS Difference vs. Average

22:22 How Much Should I Be Spending on Sponsored Products?

32:35 Closing Thoughts

🦡 Resources & Links

Where to find Stephen Noch, Ocean PPC

How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?

How Can I Use Amazon Advertising Stats To Manage My PPC?

How To Get Over 100% Conversion Rates With Sponsored Display Ads

What Brand Halo? The Sponsored Brands Attributed Purchase Report

How Do I Make Excellent Amazon Sponsored Display Videos On Budget?

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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