Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

1:12 What Are Negative Keywords?

1:37 3 Kinds of Search Terms to Negate

2:56 How Bad Should It Get First?

6:36 Types of Negatives To Add

8:20 Daily Scans

12:00 Setting Up Your Scan

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign

The PPC Den: Amazon PPC Advertising Mastery