Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

Highlights:

0:00 Nancy shares what to expect in this episode

00:37 Why are foundations important?

05:29 Back to basics on Keyword Research

06:27 What is a keyword?

09:36 What is a target?

10:37 What is a search term?

12:52 Keyword Research goals

20:07 Does keyword research ever end?

24:59 Is it possible to test keyword research too fast?

28:53 Percentage of budget for keyword research?

32:10 Keyword Research tools on Amazon

38:48 Third party Keyword Research tools

46:17 Creating Keyword Research Pros

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Resources & Links:

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

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