Imagine this…instead of being a generalist, trying to cater to every traveler's needs, you become a specialist, catering to a specific group of passionate adventurers. Sounds intriguing, right?

In this episode, Robin and Jennifer uncover the many reasons why narrowing your focus can bring incredible benefits to your travel advising business. A niche doesn't have to be limited to a specific destination, but can also focus on a particular type of travel or target audience. By focusing on what you do well and specializing in a specific area, you can enhance your expertise and provide a higher level of service to your clients.

Tune in to learn how narrowing your niche can streamline your sales process, target your marketing efforts, and even give you a competitive advantage in the industry. Whether you're a seasoned travel advisor or just starting out, this episode is packed full of valuable insights and practical tips to help you level up your marketing and sales game!

Defining Your Dream Client Guide:

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Today we will cover:

(01:14) What is a niche
(03:40) Targeting a specific audience
(12:50) Being honest with potential clients and setting expectations
(20:00) Working with specialized partners in your niche
(26:20) Frustration with luxury travel as a niche
(32:18) Client testimonials and raising fees
(37:05) Saying no to trips that don't align with your niche
(40:40) Specialization of advisors and generational differences

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40. Why You Shouldn't Deviate From Your Niche

TIQUE Talks: The Business Podcast for Travel Advisors